THE EUROPEAN TOUR

Brand Identity, Brand Architecture, Advertising, Print, Digital, Internal Comms, Media, Accreditation, Office Signage, Livery

We have worked with The European Tour and its Group of Companies for over 23 years. Over that time we have helped grow and develop The European Tour brand and support all design aspects of their business.

We have developed a successful, confident brand language that incorporates the brand attributes – Passion, Diversity and Performance – through use of a graphic language, using the Race To Dubai skyline, multilingual ‘celebrating golf’ pattern and deep blue shading to add depth and quality. This is combined with atmospheric and dramatic imagery.

It is vital the brand remains fresh, exciting and relevant; these few identity tricks resurface with subtle changes each season, throughout the internal communications, on-course signage, online campaigns, social media and various projects, thus giving The European Tour a lasting but evolving identity.

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